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Sandy just hit New York and the surrounding area
of the northeast devastating many businesses in the
northeast. Some of them are my suppliers, so I am
feeling the effects personally. I wanted to send this
out to start a discussion on where you are with your
disaster preparedness. The question becomes in a disaster
when you are without power, or your building is destroyed,
could your business still handle your customer needs?
When it comes to backing up and protecting your
company’s critical data, you need to know for certain
– without any lingering doubts – that you could access
your server and be back up and running again fast
even during a natural disaster, server crash, hacker
attack or other data-erasing event.
Delta Data Safe provides companies with an advanced
insurance policy against data loss and costly downtime
by utilizing a revolutionary technology that dramatically
simplifies the backup and recovery process. By employing
proprietary Inverse Chain Technology, Delta Data Safe
eliminates the inherent inefficiency of the traditional
backup chain. Delta Data Safe takes data directly
from the server and converts it into virtual machine
readable files that can be booted instantly from a
web interface or by using any common hypervisor. This
innovative way of storing data allows for instant
on-site and off-site recovery and can prevent businesses
from having to experience downtime in the event of
a disaster, offering the peace of mind that backups
will be available at a moment’s notice.
Yet most business owners don’t know for sure if
all of their data is being backed up. Even fewer conduct
regular test restores to ensure that their backups
are actually working, and many don’t have a clue what
they would do if they suddenly lost their data or
ability to access it due to a fire, flood or other
disaster. To make matters worse, almost no one keeps
records of software licenses and discs that are necessary
to restore a corrupt or critically damaged server
– so even IF they are lucky enough to have all their
data, they soon realize that data backup is only one
component and doesn’t necessarily guarantee a speedy
recovery.
If I just described you, I urge
you to drop what you are doing right now and read
this letter.
My name is Mike Yarbrough, Owner of Delta Data Services.
We specialize in keeping critical computer and IT
systems up, running and problem free for small business
owners like you. Unfortunately, many of the companies
we meet with DON’T have a reliable backup and disaster
recovery system in place and are “hoping” that their
current tape backup will work when they need it.
And since fewer than *10% of small and medium business
owners have a solid disaster recovery plan in place,
we’re making it our personal mission to educate as
many Memphis business owners as possible about the
dangers of not having a rock solid offsite backup
and disaster recovery plan for their data and critical
IT systems.
3 Essentials Your Backup System
Must Have
Critical Element #1: Secure, Encrypted Offsite Backup
While we recommend that you have onsite backup,
it’s absolutely critical to keep an encrypted copy
of your data offsite as well. If a fire burns your
office to the ground – or a thief breaks in and steals
your server and equipment – or a natural disaster
floods your office or makes it impossible to access
your PCs and server, the onsite backup will be useless
to you. And copying your data to a tape drive or other
device and carrying it home every night isn’t the
safest or smartest system either. Data needs to be
encrypted to prevent it from falling into the wrong
hands – and if you are storing “sensitive” data (like
credit card numbers, financial documents, medical
records and information or even client e-mail addresses
and information) on an unencrypted portable device
you may find yourself having a VERY uncomfortable
conversation with your clients about how you exposed
their data to an identity thief or hacker.
Critical Element #2: A Data Recovery And Disaster
Recovery Plan
A HUGE mistake many business owners make is thinking
that data backup is the same as disaster recovery
– it’s not. Many business owners are shocked to find
out just how long and arduous the process is to get
all their data back after a disaster – and that’s
IF they have a good, clean copy of ALL their data
(most are surprised to find out they don’t). Just
having a copy of your data isn’t enough; you need
to have a plan in place to get everything restored
quickly, which is something that tape drives and other
physical backup devices don’t offer.
Critical Element #3: Test Restores
After you have a good backup system in place, you
need to test it regularly to make sure it works. Point
is, there’s something wrong if you aren’t doing this
simple check at least once a month (possibly more
for more critical data). If your current IT person
is not doing this, you can’t have any confidence in
your current backup system.
Free Data Backup Audit Reveals
How Reliable Your Backup Really Is
As a prospective client, I’d like to give you a
complimentary audit of your current data backup system
so you can know for sure just how fast you could get
back up and running in the event of a disaster – if
at all. Normally we charge $500.00 for this type of
review, but we’ve decided to extend this to a small,
select group of companies we’d like to introduce ourselves
to. I know that choosing an IT provider can be difficult
and confusing. Often you don’t have the time or expertise
to determine if they are doing a good job for you,
which is why I want to extend this offer to you at
no cost or obligation.
I also want to be clear that there is no hidden
agenda of any kind when you request your free Data
Backup Audit, and you won’t be harassed by a high-pressure
salesman. At the end of the audit we’ll give you a
simple report of findings. If we find something amiss,
we’ll explain it to you in plain English and give
you recommendations on what you can do to resolve
it. If you’d like us to help you at that point then
you simply need to ask.
So what do you have to lose? At the very least you’ll
get a third-party opinion, absolutely free. To request
this service, simply go online to www.DeltaDataSafe.com
and complete the brief form. You can also call us
at 901-753-7123 or e-mail us at Mike@deltadatainc.com.
Fair Warning! Due to staff and time limitations,
we can only extend this free service for a limited
period of time. Therefore, if we don’t hear back from
you by 12-1-2012, we must respectfully withdraw the
offer to give this away for free.
Dedicated to serving you,
Mike Yarbrough
Web: www.DeltaDataSafe.com
E-mail: Miker@deltadatainc.com
Direct: 901-753-7123
P.S. If you’re not quite ready to request this audit,
you can at least download a free report we recently
created titled, “Disaster Strikes – Now What?” You
can get a free copy at www.deltadatasafe.com
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